Introduction to Lush Cosmetics

'We believe words like fresh and organic have honest meaning beyond marketing' ~ Lush 2016

Lush was formed when suppliers to the company The Body Shop decided to start up their own business and become retailers selling natural hair and beauty products.
Lush produces a wide range of bath bombs, soaps and shower gels, as well as the worlds first solid shampoo bar. With the addition of the makeup and perfume ranges, Lush's position within the market continues to grow.
The Lush company motto is to produce 'Fresh Handmade Cosmetics' and this stretches far beyond production.
With every product produced, the freshest natural ingredients are used. 
With no added chemicals or preservatives, you know the products you consume are fresh, healthy and as good for your skin as possible.
And with a strong policy against animal testing, Lush leads the way in Natural, Organic Cosmetics.

In this blog I will analyse how Lush has became such a success. I will explore the concepts of marketing used by Lush such as Product Identity, Emotional Experience, and other marketing strategies. I will provide detail into how Lush achieves the Marketing Mix which, according to Kotler, is
'The set of actions, or tactics, that a company uses to promote its brand or product in the market' ( Kotler, 2006 ).
By doing this, I will consider the term '7ps' of Marketing used by Lush, which includes- Product, Place, Price and Promotion, as well as People, Process and Physical Evidence.

This will then give a full insight into the Marketing Success of Lush.