Lush Product Range

Lush is known for their passion in producing in 'Fresh Handmade Cosmetics'. The cosmetics industry has many big brands that are heavy criticised for using unnecessary chemicals, and this is where Lush can differentiate itself and stand out from the big cosmetic companies.

Lush is famous for being one of the main companies to produce and popularise the Bath Bomb. Lush produces what seems like millions of different varieties of Bath Bombs in many colours, smells, shapes and sizes. The introduction of the Bath Bombs into mainstream retail inevitably gave Lush a large cult following, however this is not the only product Lush produces.

Lush also produces a wide range of soaps, shampoos, shower gels, creams, scrubs, masks and many many other cosmetic products. It is important that the product appearance be appealing to the customer to encourage them to make a purchase, and this relates to the Physical Evidence element of the 7ps.

Lush products are often very distinctive, and also have unique names. Lush names all their products with tongue-in-cheek references. This also makes Lush products different and will entertain customers.

Lush were also responsible for the worlds first 'Solid Shampoo Bar', and the unique product 'Toothy Tabs' which is a type of solid toothpaste.

In 2012, Lush introduced a new product range named 'Emotional Brilliance' in which they started to produce make-up products. This is a prime example of a company expanding into new product development to remain relevant and successful in the market place, with links to the Product element of the 7ps.