Promotion

Lush is a unique company in that it rarely uses advertising as a form of Promotion. This key element of the 7ps is implemented in different ways. Lush relies on the customers communications to market its products through word of mouth and customer loyalty. This means the people who are likely to want to consume their products will hear from an existing customer, which can grow their target market.

Lush also uses Social Media as a form of Promotion to communicate their products to customers. Mediums such as Instagram is very popular with the customers of Lush as they can show off their purchases in a very aesthetically pleasing matter. 

( Click below Image to go to Lush's Instagram page)

Lush also promotes its brand with Protests or Campaigns on the companies Values.
In 2007, Lush launched its Go Naked Campaign which showcased employees 'Naked'. This was used to highlight Lush's commitment to reducing waste through eco-friendly packaging. It has since been used again, this time to encourage self acceptance and positive body image, partially in women. This campaign is relevant to the current times, with body image consistently being under pressure and therefore this campaign positively promoted Lush products and the companies brand values. By doing these campaigns, Lush effectively uses Promotion and People elements of the 7ps.